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Our vision is to be the believer's brand. We aspire for every believer to embody not just confidence, but boldness wearing more than apparel; they carry their faith like armor, expressed through innovative and modern fashion.
Our mission is to dress others in the heart of God and start conversations that point all back to Jesus.
At Pure Grace Apparel, we value:
Faith, Integrity, Excellence, Quality, and Community.
"Keep it PG"
"Keep it PG" means a lifestyle of Surrender, Submission, and Trust. It's not a formula...it's a choice.
It's the ability to recognize that it's only by His Pure Grace that we even exist. That He even created a plan that included every detail of our lives!
We are created to serve and worship. All to give glory to God. Not because of what He has done, but just because of who He is.
The Giver of PURE GRACE
"Here’s what YAHWEH says to you: “I know all about the marvelous destiny I have in store for you, a future planned out in detail. My intention is not to harm you but to surround you with peace and prosperity and to give you a beautiful future, glistening with hope." - Jeremiah 29:11 TPT
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